That was a really nice busy week at Film Annex.
At the beginning of the week I did corporate style interview for Jennifer Powers. She is VP of Operations at Cupcake Digital and has over 15 years of experience in integrated marketing, brand management and public relations at some of the top agencies in the U.S., including Ruder Finn, Burson-Marsteller, Edelman and The Vidal Partnership. Prior to joining Cupcake Digital, she was responsible for providing senior counsel, strategic insight and media relations expertise to a range of Fortune 500 companies and major corporations, including JCPenney, Sprint, Boost Mobile, TD Bank, Heineken, Kraft Foods, Diageo, Charbroil, Pfizer and McKesson.
Finally I finished "New Herat" video, that video represents Film Annex President/Founder Francesco Rulli's vision of a new and improved Herat. By presenting a series of images from the city of Herat in Afghanistan and New York, the video shows many differences and similarities between the two landscapes. As you keep watching, the architecture of these two cities on the opposite sides of the world merge into one.
Also yesterday I did one more "Keyword" video for Francesco Rulli, he talks about social networking statistics. Knowing your social networks' statistics is extremely important to help you define your strategy. These statistics give you the demographics and habits of your audience. The better you know who is your audience, the better you provide them with relevant content. At Film Annex, the Buzz Score is a measurement system that calculates your influence and ability to engage your audience with social media tools. It allows you to know how influential you are on the Internet.