Organize your content.

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Sometimes, blog posts can have an overwhelming amount of information -- for the readerand the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms -- sections, lists, tips, whatever's most appropriate. But it must be organized!

Let's take a look at the post, "Productivity Tools and Techniques to Stop Wasting Away Your Workday." There is a lot of content in this post, so we broke it into four main sections using headers -- Checking Email; Blocking Distractions; Sourcing Content; and Meetings, Collaboration, and Brainstorming. The sections are then separated into sub-sections that to go into more detail and also make the content easier to read and less intimidating using sub-headers.

To complete this step, all you really need to do is outline your post. That way, before you start writing, you know which points you want to cover, and the best order in which to do it. To make things even easier, you can also download and use our free blog post templates, which are pre-organized for five of the most common blog post types. Just fill in the blanks! 



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