As we move the platform in the direction of embracing more long form narrative advertising or what can be termed native advertisement or branded content, I happened upon this ad from Airtel India created by the Mumbai agency, Taproot India.

I'll let you watch "THE BOSS" to form your own conclusions, and would love to know if you were engaged to the end or do you find yourself getting bored with the story. I think it's quite easy to generally predict the direction of events, but I did watch to the end! 

Last do you think you would be more inclined to look favorably upon Airtel for presenting their service in a spot like this? In general the belief in Womens Empowerment holds strong values within our platform and Taproot shoots, we believe successfully in that direction.