Writing for the internet is an art form. You have to work with short sentences, with subheadings, generally one per paragraph - those sub headings ought to be bolded, to get noticed, because studies have demonstrated, without a shadow of a doubt that most net users, particularly those with a lesser technical understanding than typical, skim read.
They skim read because we have been conditioned to believe two things concerning the net: there is plenty of great advice out there - but it may be unbelievably difficult to get, even on 'trusted' websites. Google's quality, page position and duplicate content algorithms go a very long approach to helping sift the dross from your perfect, but we are still left with people gaming the system, or worse, being unable to clearly say what we, ourselves are searching for.
Back to Average Joe to get a minute. He really doesn't understand how to use boolean operators, in fact, it seems overly complicated maths like to be of any interest to him, and many web users do not search for matters as much as ask Google questions.
Keyword searching is a great technique to understand, but also for a lot of folks typing in brief phrases, or entire queries, is the strategy to use, complete with punctuation.
With regards to the sophistication of the application under consideration, they may get precisely the things they're searching for, but the same studies that imply folks skim read, also tell us that folks don't comprehend how to get the most from the net.
It was best summed up in the X files - the truth is out there - but where? Skim reading users do have their edges - net composing does not need to be tight - merely on one (miniature) subject. Website posts can cover one miniature minutiae of a matter after which head back, saying it otherwise, another day.
There's one exception to the rule - when the scenario or place does not justify that style, do not use it. It is simple for anyone to imply that you blog using subheadings, but when you are blogging about yourself and also your household, you may think it is quite challenging. Blogging is finally about YOUR BRAND along with YOUR STYLE, so put it to use well, and you also can not go wrong.