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Ageing: Beyond Old-Stereotypes

Social Responsibility Movies, Health

Ageing: Beyond Old-Stereotypes

People are living longer, and increasingly they have knowledge and means to live also better. Much of age discrimination starts in our own minds. similarly, old-stereotypes must be addressed through a new thinking.

For the first time in human history, the world will soon have more older people than children. The human race is ageing and we are unprepared. Unless we change the way we think and act about ageing, we will miss the opportunity to age in good health and to build a society where older people are respected and valued members of society. That is why this year the World Health Organization is dedicating it's birthday - on 7 April - World Health Day - to healthy ageing. Watch and share the official World Health Day 2012 video, and join the conversation on healthy ageing on Twitter #AddHealth2Life to be part of the change.

Some photos in this production were kindly contributed by the following:

- HelpAge International
- Mosman Council, Australia
- Aeneas Project


Language: English

Year of Production: 2012

Length: 1:30 mins

Country: United Nations


Creative Commons License

Ageing: Beyond Old-Stereotypes by is licensed under a Creative Commons Attribution Share Alike 3.0 License.


  • Muhamed Sacirbey (UNTV-WHO)


  • Susan Sacirbey (UNTV-WHO)