DESCRIPTION

AlDub (sometimes known as MaiDen) is a fictional supercouple/power couple (or "love team" as it is known in the Philippines) from the noontime variety show Eat Bulaga! Its name is derived from a portmanteau of the tandem's character names, namely Filipino actor Alden Richards, who portrays a fictionalized version of himself, and Yaya Dub (Divina Ursula Bokbokova Smash, a playful reverse-acronym of Dubsmash), portrayed by the Philippine's Dubsmash queen and actress Maine Mendoza. Both joining the program's cast in 2015, Richards first appeared as a host of Eat Bulaga!‍ '​s various segments, such as the "That's My Bae" portion; while Mendoza originally appeared as Yaya Dub in the show's "Juan for All, All for Juan" segment. Exclusively interacting through the show's split screen frame, the AlDub couple's main communication is through dubbing audio samples of popular songs, films and TV series as well as handwritten messages on screen.

A 30 to 45-minute short soap opera parody pegged as KalyeSerye (Street Series in English) was created within the "Juan for All, All for Juan"s segment for the tandem, featuring live improv acting from the AlDub supercouple and its additional characters–Filipino comedians Wally Bayola (Lola Nidora), Jose Manalo (Lola Tinidora), and Paolo Ballesteros (Lola Tidora) as various characters. The segment proved to be a success in both broadcast television and social media, resulting in a significant increase of viewership and popularity of Eat Bulaga!. In addition, it has also contributed to the careers of Richards and Mendoza.

On September 5, 2015, the couple finally saw each other for the first time after their respective performances in Bulaga Pa More! Dabarkads edition wildcard round. Subsequent meetings for the pair happened in the weeks that followed, advancing the story line of the KalyeSerye.

On September 26, 2015, they have reached the highest tweets in Twitter for #ALDubEBforLOVE with 25.6 million tweets in just a day, breaking their own record of 12.1 million tweets within 24 hours for #ALDUBMostAwaitedDate on September 19, 2015. Both episodes of the KalyeSerye marked special milestones for the relationship of the AlDub supercouple.