DESCRIPTION

Created by Vancouver Film School student Scott Strathern through the Digital Design program. The goal of the project was to create a men’s barbershop that mixes the classic trade with digital technologies. The objective was to transform a regular visit to a barbershop into a unique and modern experience that meets the needs of a new generation of male consumer. Scott drafted blueprints for the shop, designed packaging for two separate product lines, and brought the entire experience together in a lifestyle magazine that would be available for guests to use on a handful of iPads placed carefully in the waiting room of the shop.