DESCRIPTION

Robert Fallah, Partner at Etico Capital, talks about changes in marketing and target Marketing Annex. Internet and social media are about transparency. Whether you have a great product or not, people will talk about it online. For Robert Fallah, target marketing is about being recognized as a thought leader in your industry, connect with other thought leaders and expose their audience to what you are doing.

More about Robert Fallah: Co-Chairman, Arjent Capital LLC, a multinational emerging growth financial services organization; Founder, CEO and Chairman for Spiderfuel, Inc, a provider of web-based software and implementation services; CEO of Silicon Island Equities, a venture capital and merchant banking firm; CEO of Robert Todd Financial Corp, a broker-dealer and small-capitalization underwriter; Co-founder and CEO of Life Group, Inc., an investment banking and financial consulting firm which went public in 1985. He studied Finance at the Adelphi University.