5 Tips on how to reduce bounce rate on your blog
Hello blog owner…
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Bounce rate is one of the factors for ranking a blog by Google, Yahoo and Bing search engines. Bounce rate speaks quality in content, quality in article presentation, style of writing and attention captivation.
However, Google search engine bots always pay more attention to your blog bounce rate during blog or website rankings, with low bounce rate, you have the opportunity for high rankings, but with high bounce rate equals low rankings.
First and foremost, what is bounce rate?
Bounce rate is the average time spent on a single page on any website or blog before moving to the next page or hitting the back button. These minutes spent by visitors on a blog page has serious significance to blog owners.
We are going to be discussing on how to reduce bounce rate on websites pages or blog pages.
Tip #1 make navigation easy on your blog
The easiest way to reduce bounce rate is making your site easy for navigation. To do this, you need to choose a simple design when using Wordpress, Wix or Blogger or design a webpage with the navigations readily accessible.
For easy navigation, your website or blog should have two navigations bars on every page.
Above the header Nav-Bar
image source: Neipatel
This is the first navigation bar found above the header of your blog page. It makes easy access to all other pages on your blog or websites. This helps individual and search bots to access all parts of your blog.
The bottom Nav-Bar
image source: Neipatel
As there is Nav-bar at the top of your blog, there should also be a Nav-Bar at the bottom of the blog page for easy navigation from top to bottom. The Side_Bar of your websites should have the related, most read blog, and latest blog post for easy access by your visitor or blog reader.
Tip #2 write engaging contents
When writing a blog content, write engaging articles. These articles help reduce your bounce rate as visitors get engaged and carried away, spending more time on the page to read through and add constructive criticism comments in the comment section of your blog.
To write engaging contents, emphasis should be made in the first paragraph, or in your introduction to keeping the reader engaged. Write a good introduction to keep the reader’s attention on wanting to know more, read more and make-up his mind in trying to be a part of the discussing.
Tip #3 Embed related videos and pictures
Writing quality content article is one thing, and adding a video to it is another. Adding a video has its own merits on quality. However, you need to add related video, or a vivid description of steps involved in the article writing for more understating.
How to add a picture to your blog
Adding pictures is simple, am sure most of us know the how.
1. Find the picture on Google or any blog or website the picture is by clicking on the picture itself.
2. Right-click to download the picture to your desktop and save it.
3. Click on add image(on blogger or Bitlandrs) and click on confirm(Bitlanders)
How to embed a video on your blog post
It is all about bounce rate, adding a video also reduce bounce rate by making the visitor spend more time in watching the video, to add a video from youtube, follow the steps below.
image source: Youtube
1. Search for the video on youtube.
2. Locate and click on the share button on the video.
3. Copy the link.
4. Click on the video link on your blog( on blogger, or on the web on Bitlanders)
5. Paste the link and allow the video to update.
6. Click save
image source: Youtube
image source: Bitlanders
Whenever you are using a video(s)/picture(s) that does not belong to you from youtube, make sure to give credits to the owner, otherwise, you would be charged with copyrights infringement.
Tip #4 Interlinking related articles on your blog
Linking of interrelated articles have a way of helping both search engines and individuals to navigate a website easily. Interlinking is another good way of reducing bounce rate on the whole blog itself by helping visitors gets more information, and a run for their money and time spend on your blog.
Edited on Canva
Interlinking blog articles is a good way of providing relevant quality content and information to your visitor’s without them actually leaving your blog to another blog(if the information they seek is on your blog).
As a blog owner, it is better to be vast and write more articles to help keep customers and visitors on your blog, giving the right information especially when you are a niche blog owner.
Tip #5 regularly update your blog
To every blog owner, writing articles is not an easy task, also posting quality content articles is more time and energy demanding. To reduce bounce rate on your blog, writing should be cultivated as a hobby for every blog owner. Creating time schedule and sticking to them can be a good way of reducing bounce rate by providing fresh article to your visitors.
Regular updates of blog four or five times a week can provide the grounds for reducing bounce rate as visitors especially visitors for the first time from search results pages will spend more time in trying to find more information from your blog.
edited on Canva
In a more general way, to reduce bounce rate is to improve and maintain user experience on your bog by any means necessary. These can be and is achieved by improving on your blog design, blog navigation, embedding articles with relevant and related video, interlinking quality contents and writing engaging blog contents.
To become relevant in the blogging industry, there is the need to add more value to blogging by reducing bounce rate on your blog.