Global advertising spend will increase 4.9% in 2015 and total $545 billion, here are some keys from the recent projections from ZeniteOptimedia.
North America, expected to growth 3.8% in 2015, 4.1% in 2016, and 3.7% in 2017.
Western and Central Europe, increase of 2.9% a year through 2017.
Fast-track Asia, between 10-11% a year through 2017.
Mobile is expected to the biggest driver of global advertising growth, followed by desktop, television, outdoor, radio, and cinema.