Based on the marketing study by B2B International, US business considering what are the most useful for this year, the top 3 are research, market assessment, and competitor research.
Let's take a look on this following percentage.
61% Branding research
58% Market assessment
54% Competitor research
45% Product development research
43% Customer satisfaction and loyalty
40% Needs analysis
33% Pricing research
33% Usage and attitudes research
33% Promotional research
19% Employee engagement
Source: B2B International 2015