Based on the marketing study by B2B International, US business considering what are the most useful for this year, the top 3 are research, market assessment, and competitor research.

Let's take a look on this following percentage.

61% Branding research

58% Market assessment

54% Competitor research

45% Product development research

43% Customer satisfaction and loyalty

42% Segmentation

40% Needs analysis

33% Pricing research

33% Usage and attitudes research

33% Promotional research

19% Employee engagement

Source: B2B International 2015