Arshad khan chai wala
Arshad Khan, the handsome face more popularly viral and famous on Instagram and Facebook as the 'chai wala', Arshad Khan, the handsome face more popularly viral and famous on Instagram and Facebook as the 'chai wala', Khan has reportedly worked at the Sunday market for years, selling tea, fruits and vegetables. And he told the news agency he found the overnight fame to be a surprise Khan is an ethnic Pashtun, a heritage shared by some of Bollywood’s biggest stars. He says he would consider acting if he could find what he called, “clean, honourable work.”
Marketing professor Detlev Zwick at York University says this kind of social media phenomenon — where someone becomes famous overnight — makes it easy for business to find talent.
While there has been some talk on social media that Khan has been objectified, Zwick says he is not convinced. “Exploitation is coming from the companies coming in without doing any of the work of finding and developing the talent,” Zwick said.
Islamabad-based clothing retail site Fitin.pk already contracted Khan for his first modelling shoot. He is now on the site’s home page modelling T-shirts.
“Chai wala is no more chai wala, now he is fashion wala,” the site said in a message accompanying his photos.
Khan hopes to use the money from his new-found fame to help his family.