How consumers feel about sharing data with businesses

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According to SAS report, more than 2/3 or 69% of global consumers say recent events in the news have increased their concerns about sharing personal data with business.

Nearly 73% of consumers say using personal information without permission violates their privacy.

The reporst was based on data from consumers in 7 countries, with 2,949 adult consumers, in United States 36%, United Kingdom 11%, Canada 11%, Protugal 11%, Australia 11%, New Zealand 10% and Spain 9%.

94% of respondents are willing to share their name and email address with business.
Three-quarters of contomers are willing to provide their birthday month and year.

Consumers are least willing to share credit card/financial data.



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