Men who participated in the study looked at photographs of women framed by borders of different colors, including red. They were asked to judge how pretty they perceived the women to be. Later, they viewed images of women wearing red shirts and were asked how much money they'd be willing to spend on each woman if they were on a date with her. Turns out, the women wearing red or framed in red came out on top. These women were:
-- rated more sexually desirable
-- more likely to be asked to the prom
-- more likely to be treated to an expensive date
"Much is known about color physics and color physiology, but very little about color psychology," said psychology professor Andrew Elliot, a researcher on the study. "It's fascinating to find that something as ubiquitous as color can be having an effect on our behavior without our awareness."
Red is associated with fiery heat and warmth. It can also mean danger (burning).
Red is the color of blood, and as such has strong symbolism as life and vitality. It brings focus to the essence of life and living with emphasis on survival. Red is also the color of passion and lust.
Put some red in your life when you want:
- increased enthusiasm and interest
- more energy
- action and confidence to go after your dreams
- protection from fears and anxieties
The Color Red
Red is the color of passion and love, and the most emotionally intense color. Red also produces a biological response, getting people all hot and bothered by quickening the pulse and increasing the breathing rate.
While red is definitely regarded as a sexy color that draws attention, red also makes the wearer look heavier and is an appetite stimulant – perhaps this explains common weight gain during the holiday season. Red can also appear confrontational – think of matadors – so avoidred when carrying out negotiations, as it may work against you.
How the color red affects us mentally and physically* Increases enthusiasm
* Stimulates energy
* Encourages action and confidence
* A sense of protection from fears and anxiety
The color red is strongly linked with two emotions--
1. Love- red roses, rosy red lips, red hearts, sexy red dress...
2. Aggression-seeing red, red in the face, fast red sports car, red power tie...
These emotions are quite opposite each other.