The makeup brand Lakme has recently launched all new range of cosmetics which can give any simple woman to look like some Greek goddess. Lakme has introduced this all new cosmetics range with a sub name as Lakme “Absolute”. Lakme has assigned bollywood diva Kareena Kapoor Khan as the brand ambassador for this whole new makeup range. It’s the first time in Indian market when Lakme has chosen actress otherwise overall these years Lakme has always introduced models as its brand ambassador. According to ad gurus Lakme has selected Kareena as their brand ambassador because they wanted to change the whole scenario of Indian market and Kareena is a known face which can easily convince their targeted audience and this idea really worked. Well this makeup range has overall changed the whole scenario of Indian Market and has given a very tough challenge to cosmetic companies like Maybelline and L’Oreal Paris.

                          Lakme has introduced products such as nail paint, face cream, eye liner, mascara, and lip shades. This time Lakme has chosen a new way to convince it’s customer that it is better than other leading brands in market. The U S P “Unique Selling Property” of lakme is the Gloss finish, as in these days glossy makeup is in trend so Lakme totally utilized the opportunity and launched a whole new makeup range on the USP of gloss finish. On the same hand there there is no other company in Indian market which has launched such makeup range. Lakme has really proved itself that it can give a very tough competition to other brands and that is the reason why absolute makeup range is on top of cosmetic market. 

                       If you are very fond of makeup then it’s the best option for you you can get a gloss finish with the absolute range and this whole range can make your makeup look to look even more better with a gloss shine.