The new commercial spoof!! This one rips apart the cologne industry. Ok, not really, but it does poke a little fun at them. It's pretty hard to tell that it was about 5 degrees out the day that this was shot. Thank the wonderful guest cinematographer Chris Nolan for that. Or maybe it was the space heaters on set. Nope, no space heaters. Can you spot any takes where you can see Joe's breath? I haven't spotted one yet.