Promoting business through social media campaigns

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The social media campaigns have taken the business world by storm, regardless of the dimensions of the company that uses this publicity alternative. In the technology century, promotion done with the help of social networks helps improve the company’s portfolio. The most relevant information is now discovered in the online environment.

Compared to traditional publicity, the costs are much lower, and the company’s message can circle the earth in several seconds. Any entrepreneur must take into consideration different marketing strategies, particularly the social media network strategies, which are soon to become mandatory, in the sense that they are going to be the most efficient in the near future. One person who uses different marketing strategies by analyzing a specific niche that interests him is my friend Michael Smith. In his opinion, promoting through social networks is generally fit for any kind of business.

 Reasons to call on strategies for social media:

1.    The marketing campaign done on social networks does not cause an explosion of offers, but it helps strengthen the brand power and popularity. Even though request is limited, consumers discover a new alternative: the offer of the company. Social media blogs are also efficient for promotion.

2.    Success of social media campaigns is obtained if the potential clients and diverse consumers know how to listen to the message. Drawing the attention towards the business offer can lead to discussions and feedback, which is important for the business developing and clients’ satisfaction.

3.    Marketing through social media is not a promoting solution for the short term, but for the long term. Forming strategies characteristic to every kind of business can attract new clients, collaborations and employees, based on the company’s purpose.

4.    A company has 3 main reasons to start sharing on social media for marketing purposes: creating a name, increasing sales and consolidating clients’ loyalty.

5.    A marketing campaign necessitates a clearly defined strategy, which incorporates goals and objectives, together with a modality of measuring success. Sharing on social media permits all these things.

6.    Facebook, Twitter, or LinkedIn are social networks in which users try to profit from search tools, by using keywords to find what they are looking for. Therefore, before promotion, companies should analyze keywords searched by people and optimize their profiles, so as to be easily found. This is one the fundamental strategies for social media.

7.    The social media campaigns and the SEM campaigns work hand in hand. For the company’s efforts to be consolidated in the social media, the company needs to monitor a SEM campaign in parallel. Considering today’s competition, it is crucial to engage in both activities.  

Social networking statistics show that number of people who use Face book, YouTube, Twitter and LinkedIn is overwhelming. That, together with the zero costs for entering these social networks, is a very powerful argument for considering social media campaigns as a part of the global marketing strategy for a business that is continuously developing.

Social media network strategies are diverse it is best to consult an expert, who can implement the right strategy for the respective company. It takes several months for the results to be noticeable.

About the author


I am a student pursuing my Bachelor's in Physics in New York City. I am originally from Romania. I love fixing computers, new technology amazes me and I make sure I stay updated each and every day. I enjoy helping others and I am usually the "go to" person when…

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