Social Video Ads Up 78% in Q1 2012

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With a greater number of consumers watching and sharing online video ads more often than ever before, it’s no surprise that video continues as the fastest growing online ad format. 

1.33 billion social video ads were served to English-speaking audiences in Q1 of this year,according to eMarketer. This marks a 78% increase from Q4 2011 and a 72% 12-month, year-over-year increase. But the key to producing successful social video ads remains elusive for many marketing teams.  In today’s “always-on” environment, brand marketers not only need content that balances a brand message that sticks with a shareable concept, but an infrastructure to rapidly develop and test this content in a manner that shortens the time it traditionally takes to get video ads to market.
 
Zooppa’s video crowdsourcing platform produces high-quality video content at low budgets as quickly as four weeks, allowing brand marketers to focus on placement and distribution. 
 
Contact a member of the Zooppa team today to learn more about how crowdsourced video can provide your online video advertising solution.



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