TARGET THINKING, CONTENT PRODUCTION AND SOCIAL MEDIA STRATEGIES: THE 3 PIT STOPS ALONG THE JOURNEY OF TEAMWORK

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Teamwork is the cement that keeps together the individualistic genius of multiple brains. Unanimously defined as "work done by several associates with each doing a part but all subordinating personal prominence to the efficiency of the whole", it summarizes all the core values of group thinking, and facilitates the execution of collective brilliance. If “two heads are better than one” and “great minds think alike”, teamwork is the engine that moves the world. It’s not just the Miami Heat winning 27 games in a row: teamwork is all around us and we don’t even realize it.

Think about it. From the moment we wake up until we go to sleep, we are surrounded by the products of teamwork. The furniture in our apartment, the electronics we operate, the shower we take, the food we eat, the clothes we wear, the music in our smartphone, the transportation we use, even the entertainment we choose to experience: everything is the result of coordinated targeted teamwork. The combined action of a group of people undoubtedly builds stronger relationships between them, improves their problem solving ability, triggers a healthy and constructive internal competition and allows them to accomplish tasks more efficiently.

Except for a few isolated cases, every successful creation is the culmination of symbiotic cooperation between several individuals working together to achieve a common goal; and the more versatile the group, the better. When everybody knows their role in the dynamic of the team, projects get done more efficiently, allowing chemistry to transpire flawlessly. Smart people rarely go far without sharing their intelligence. Once Socrates said: "The only true wisdom is in knowing you know nothing." I would add that sharing it with somebody else’s nothing brings you both a step closer to something. And when you have something, you have everything.

Confused? Let me bring you back to reality. At the base of every successful company there’s a group of dynamic minds working as a whole, a concept that is very familiar at Film Annex Capital Partners. Within this enterprise, Target Marketing Annex and Citadel of New York have joined forces and resources to create something special, which is the result of organized and targeted work operated by a team of clever leaders from around the world. Their synchronized effort has created programs like the Afghan Development Project, an active endeavor to improve the education system in Afghanistan.

This project foresees the opening of Internet classrooms in 40 schools in the area of Herat – the third largest city in Afghanistan. During the next 2 years, 160,000 Afghan girls and boys will receive free computers and essential training in learning how to use them effectively. 8 schools are already operating, with about 30,000 young Afghan women and men connecting with the rest of the world. Because of this opportunity, this new generation of Afghans is learning how to become an active part in the global community, increasing not only their chance for a more lucrative life, but also the economy of Afghanistan. Thanks to Film Annex Bloggers, they can start making money online right away, and by sharing their life on social media, they can get paid for writing blogs. When their stories are published on the company’s site, more experiences are added to its diverse database, and this is when, where and how everybody wins. Each article helps generating the thematic richness that is necessary to enhance what Film Annex Capital Partners calls "Target Thinking", a target marketing strategy aimed at shaping a suitable content for diverse corporate clients. This is what Film Annex Capital Partners does best: using fitting keywords, and strategically positioning itself in the global market.

Thanks to the opportunities created by Film Annex Capital Partners, the future of Afghanistan looks brighter. Despite the war in Afghanistan still going on, people are hungry for a change, and new generations of leaders are ready to take their country toward the right direction. One superb example is provided by the company’s partnership with Roya Mahboob - an Afghan associate based in Kabul - whose relentless work was validated by a visit of the United States Secretary of State John Kerry.

This is what a leader propelled by productive teamwork can do.

Giacomo Cresti

http://www.filmannex.com/webtv/giacomo

follow me @ @giacomocresti76



About the author

Giacomo

As Annex Press Senior Editor, I'm an educator writing about 3 main topics: fitness, digital literacy and women's rights. I've been traveling extensively throughout the Americas, Asia, Africa and Europe, especially in underdeveloped countries where women are considered second class citizens, and deprived of their most basic rights. Many of…

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