The Return of the Re-release

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pic source: ropeofsilicon.com

2012 looks as if it is going to be a great return for cinema at large. One major reason that I am excited about film this year is that Hollywood is finally catching on and is starting to re-release films in theater again. Last year we kicked things off with The Lion King, and this year we’re getting/have gotten Star Wars: The Phantom Menace, Titanic, Beauty and the Beast, Finding Nemo, and Jurassic Park.  

I know that many are complaining that they merely exploiting timeless classics and just remaking them in 3-D, but personally I greatly prefer this to putting out pure trash on months and weeks that tend to be creatively dead. Seriously, what else is going to come out in January or February? Another overused found footage film or family film with no originality? I’d rather watch a film I know is good on the big screen than almost two months of complete lack of creativity and originality.

Many younger viewers also have yet to see many classics on the big screen, which is how they were meant to be viewed. While I was not the biggest Phantom Menace fan, I have to say I am very excited that I am going to be able to see the original trilogy on the big screen in a few years after they release the other two films in the prequel trilogy. I was not even alive when the original trilogy was released, so this gives me the opportunity to do so.

What these re-releases can do is share classics with younger generations and bring them to love film even more. The 3-D certainly isn’t necessary, but if this is what brings the flocks back to the theaters to watch some of the classics, I am in no way opposed to it.

Pic source: ropeofsilicon.com

The author Ross Parks is a Marketing Analyst at Metan Development Group.


About Metan Development Group

Metan Development Group (Metan) is a multi-media company focused on delivering Western entertainment content to China, and conversely, producing and exporting high-quality content in China to be sold and distributed internationally. The company’s focus lies particularly with the young urban Chinese audience—the fastest growing consumer market in the world. Metan Development Group provides global brands the opportunity to engage the Chinese consumer on a variety of platforms including television, film, the Internet and digital mobile devices. Aside from the company’s work in exposing China to a world of multi-faceted content, Metan Development Group also leverages its network resources and far-reaching strategic relationships in the US and Europe to drive Chinese culture to more places and more audiences around the world in every possible form and format.

Metan currently has offices in Los Angeles and Beijing, with plans to open a Shanghai office in late 2011.

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