Social Media Management is one of the many great things I have learned from my freelancing course. If you love interacting with people, posting or advertising in your social media accounts, then Social Media Management is the right career path for you. But of course, before you can be successful in this field as a social media manager, you need to have an effective social media campaign plan and make use of the top 10 social media management tools.
Social Media Campaign Plan
A social media campaign plan requires a well-thought-out plan, and your goals should be S.M.A.R.T - specific, measurable, attainable, relevant and time-bound. Here are some tips for a successful media campaign plan:
- Branding - As a social media manager, you need to recognize how to effectively and efficiently brand yourselves, so the customers will identify who you are and what services do you offer.
- Set up and optimize your social media accounts - Set up your social media accounts and make sure to incorporate keywords. Use a professional profile photo and don't forget to include your email address and contact number.
- Increase your connections - In order to increase your connections, you need to first identify your target market. Engage with them by liking and commenting on their posts, and follow at least 10 people a day.
Top 10 Social Media Management Tools
Social media managers need social media management tools for a lot of reasons. One of these is to handle different social media accounts. Businesses, especially, start-up businesses, often have a lot of social media accounts in order to build their online presence. I have completed a 1-month apprenticeship as a Social Media Manager with Virtual Assistance Consultancy focused on Social Media Management with a perfect rating of 5/5. I was tasked to manage one of their social media accounts (Twitter), and I was able to reach the target before my apprenticeship ended. Another reason is to schedule posts ahead of time. As an online freelancer, I have to make sure that my online presence is growing each day, and I can keep up with the ever-changing demands of the social media industry. And to make this happen, I have utilized some of the best social media management tools today.
All screenshots were done by freelancermariagrace
Buffer is one of the best ways to schedule posts on Facebook, Instagram, Google Plus, LinkedIn and Twitter. You can sign up for free but free membership has restrictions. Only 1 account is allowed per social media platform and just 10 posts each. If you upgrade to the Pro Plan, you will be able to connect up to 8 social media accounts, filter your posts, and schedule 100 posts per social media account.
Hootsuite is another powerful social media management tool to schedule posts on different social media platforms. You can start with a 30-day trial and upgrade later on. You can upgrade to business, enterprise, professional or team. It really depends on what your business needs. But for now, try the 30-day trial and connect your 3 social media profiles, and schedule up to 30 messages.
IFTTT - If This Then That
IFTTT, a freeway service, provides an easier way to check your email and social media accounts. It will send you a message to your email account when someone likes your Facebook or Instagram post or when someone sends you a tweet on Twitter.
Page Modo is great for social media managers who manage a myriad of Facebook pages. The cool thing about it is that you can create interactive Facebook pages. Get started for free or you can upgrade to an agency, basic or pro. An agency is ideal for marketing agencies, basic is for a start-up business and pro is for growing businesses.
Sprout Social works like Hootsuite, but what sets it apart is its unified inbox. Again, start with a 30-day free trial or upgrade to corporate, enterprise or premium. By the way, one of their most famous clients is Marvel.
Social Bro is a marketing platform for Twitter. Use this application to analyze, engage and monetize your Twitter. Take advantage of their 14-day trial and see if it suits your needs. And if you like it, you can upgrade to Nimble Business or Nimble Contact. You can request for a free demo before you choose your plan.
Tweet Deck is absolutely free. You can schedule your tweets, handle multiple accounts, and keep an eye on the lists. Presently, I am using it to manage my Twitter account and all I can say is, it's very user-friendly.
Buzz Sumo is a content marketing tool. All you need to do is to enter the keyword into the search bar and receive a list of the most in-demand post or content on that topic. All plans in Buzz Sumo comprise of a 7-day free trial, and there is no required credit card to sign-up.
Raven Tools is like Buffer and Hootsuite, but it is customized to manage multiple accounts. Moreover, it gives you a comprehensive report of your social media campaign plans and SEO or search engine optimization. Try their risk-free 14-day trial or go with competitive plans. The cheapest plan they have cost around $109 per month.
Every Post definitely is a must-have mobile application for your social media accounts. It allows you to modify your social media post or content. Start your free trial for 14 days or choose your plan. Your credit card will not be billed if you cancel before the 14th day. But if you choose to upgrade to Pro, you will be able to enjoy the benefits of unlimited scheduling, 10 connected channels, and email support to name a few.
Whether you are a Social Media Manager or just someone who wanted to build his or her presence online, you need to have an effective social media campaign plan. Make use of the top 10 social media management tools I have mentioned above, and I am sure you will be successful in this career path you have chosen. And yes, don't forget to track and monitor the progress of your social media accounts for leads.
Again, thank you for reading. I hope you learned something new today.
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