Much has been written and said about the series of wide-reaching updates to Google's search algorithm over the last 2 years or so.
There's been panda and penguins a-plenty. Both normally loveable creatures, but for most digital marketers they've taken on a mean and painful persona. Due to the after-effects that they've had for a lot of SEO practitioners in the less-than-white hat field.
- Rankings have been slaughtered
- Revenues have soaked away
- Link farms put out to pasture
So how will life be after the latest new Google penguin update?
This great article from the guys at SearchEngineLand explores the ins and outs:
Let me know your thoughts and stories on how this affected you.