What will life look like - after the latest new Google Penguin update?

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Much has been written and said about the series of wide-reaching updates to Google's search algorithm over the last 2 years or so.

There's been panda and penguins a-plenty. Both normally loveable creatures, but for most digital marketers they've taken on a mean and painful persona. Due to the after-effects that they've had for a lot of SEO practitioners in the less-than-white hat field.

  • Rankings have been slaughtered
  • Revenues have soaked away
  • Link farms put out to pasture
All-round, a lot of carnage.

So how will life be after the latest new Google penguin update?

This great article from the guys at SearchEngineLand explores the ins and outs:



Let me know your thoughts and stories on how this affected you.

About the author


Mick is digital native with over 13 years experience in all things web. In this time he’s earned his stripes in digital agencies, software startups, online businesses and hands-on (elbow-deep) in well over 500 different AdWords accounts. He gets inspired and rewarded by a lot of things – his wife…

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