Win The Digital Treasure Hunt of Central Asia Building Internet Media Labs in Afghanistan

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Central Asia:




Central Asia, the cradle of civilization, with thousands and thousands of years of history, is one of the most enigmatic regions in the world. In the Western perception, it's still the Middle East. In reality, Iran is the last country of the Middle East, and Afghanistan the first of the Asian continent. In a very simplistic way, we can say that every country whose name ends with “an” is fairly unknown and part of a cultural treasury hunt.


In 1990, I ended up in Los Angeles to sell Italian fashion. There, I made my first friend in America, Ali Moghadas, born in Iran and raised in the USA, a great Judo wrestler, cinematographer, and friend. I still remember when he took me to eat Persian food for the first time, and shared stories about his upbringing in Iran. We have been friends for 22 years. In 2011, NATO TV contacted me to offer Film Annex the distribution of their videos and stories. Shortly after, I watched Roya Mahboob's video, “A Businesswoman in Herat”, and decided that it was time to contact her to do some business in Afghanistan. Coincidentally, Roya was born in Iran and just like Ali Moghadas, she speaks Farsi and has traveled the world. She is visiting the USA for the third time this month. Today, building Internet Media Labs in schools in Afghanistan is a Film Annex priority. Thanks to the high professionalism of Roya's company, Citadel Software, her partner Fereshteh Forough and coworkers Elaha, Heray, and Ali, we are today moving forward at full speed and looking beyond the borders of Afghanistan.



Central Asia is the region that counterbalances the power of China and India. It's a complex environment of cultures, languages, and traditions. In the past, this delicate balance has tipped countries into conflicts. But now, the Internet is uniting the people on an individual level so that each citizen has the opportunity to express his/her best in terms of creativity and professionalism, and contribute to the global community of the World Wide Web. Italy was split in thousands of feuds and municipalities. I remember my grandmother saying: “Better a death in the house than a Pisa citizen at the door”. Pisa is 1 hour away from Florence and an historically long time rival. Traditions left scars, but Italy moved on and genuinely united in the last 60 years past World War II. This contributed to the true unification of Europe where 271 regions unified the destiny of millions of European citizens well beyond what the 27 countries of the European Community can do through their centralized governments, as mentioned in Jeremy Rifkin's book The European Dream. Cultural differences were resolved with the direct communication between regions instead of countries.


The cultural differences of Afghanistan and Central Asia have been a hurdle for their development in the 20th century, but have shaped a different set of opportunities for the 21st and 22nd century. This complexity fits perfectly with the Film Annex model of separate Web TVs, content, and languages, but with a united purpose and negotiation power with leading advertising networks. At Film Annex, we don't discriminate by the location of the users. We reward all users based on the BuzzScore, including professional writers and filmmakers, or simply social media experts and fans. We call this Citizenship and Communication Without Borders. See below how Fereshteh Forough explains her perspective on the concept:



Central Asia is a digital treasure hunt for individuals with strong curiosity, creativity, courage and understanding.


Supporting the educational system and economy of Afghanistan is the first step towards understanding the cultural, educational and economic structure of Azerbaijan, Uzbekistan, Kazakhstan, Tajikistan, Turkmenistan, Kyrgyzstan, Iran and Pakistan. Take a few hours of your time and research each of the above countries on Wikipedia, and you will see this goes well beyond what China and India can offer, due to their size and monolithic infrastructure.


Social and digital media flourish with diversity and creativity. Central Asia is the ultimate expression of this cultural revolution. Film Annex Capital Partners is moving towards this region with some interesting projects. Mike Sweeney, Roya Mahboob and I we will keep you posted.


Read more about Digital Literacy, Education, Knowledge and Learning, for Afghanistan, Central South Asia and other Developing Countries, Investing in Social Enterprise for Women In Technology, Digital Literacy and Social Media and How Female Students from Afghanistan Earn Money On Film Annex; Sustainable Education, Business and Philanthropy.


Please visit and subscribe to my personal page on Film Annex and to Women's Annex for updates, articles and videos.


Francesco Rulli.

About the author


Wikipedia Info Skin in the game @bitLanders Where social media meets the gaming Universe & positive self expression. Founding board member of @WomensAnnex Foundation supporting Women's Digital Literacy, Sustainability, and Community Building. Founder and President of MTI New York Board member @GMRF…

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