Fashion Business and Social Media - Michael Jarvela, Founder of Frank and Lu
Tommaso Rulli, President of MTI USA Inc. interviews Fashion Designer Michael Jarvela.
Michael Jarvela has been a designer for 18 years. He tells us how he created his kids' fashion line Frank and Lu with the idea to design comfortable quality clothes for kids, and how having his own business is different from working for big corporations. He also shares his thoughts on social media and explains that engaging with the users is the key to develop a following.
Visit Frank & Lu website for more information.