Robert Fallah on Target Marketing Annex
Robert Fallah, Partner at Etico Capital, talks about changes in marketing and target Marketing Annex. Internet and social media are about transparency. Whether you have a great product or not, people will talk about it online. For Robert Fallah, target marketing is about being recognized as a thought leader in your industry, connect with other thought leaders and expose their audience to what you are doing.
More about Robert Fallah: Co-Chairman, Arjent Capital LLC, a multinational emerging growth financial services organization; Founder, CEO and Chairman for Spiderfuel, Inc, a provider of web-based software and implementation services; CEO of Silicon Island Equities, a venture capital and merchant banking firm; CEO of Robert Todd Financial Corp, a broker-dealer and small-capitalization underwriter; Co-founder and CEO of Life Group, Inc., an investment banking and financial consulting firm which went public in 1985. He studied Finance at the Adelphi University.