Toni Maloney, CEO of Business Council for Peace, on Afghanistan's Education and Economy

Uploaded on Wednesday 12 September 2012

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Toni Maloney is the Co-Founder and CEO, Bpeace (Business Council for Peace).

When she helped found the non-profit Bpeace in 2002, the idea that Toni helped root is that business people have a role to play in peace building and that jobs are the bridge to less violence.

Bpeace is a non-profit coalition of nearly 350 business professionals who offer their services to entrepreneurs in conflict-affected countries to scale their businesses, create significant employment for all, and expand the economic power of women. Bpeace members believe: More jobs mean less violence.®

Bpeace operates in Afghanistan, Rwanda and El Salvador. Entrepreneurs in Bpeace’s current portfolio have created 3,119 jobs, supporting 18,417 family members.

As the leader of Bpeace since 2004, Toni created a vision of Fast Runner Entrepreneurssm in conflict-affected countries propelled by expertise shared generously by U.S. business professionals. In 2005 she downshifted her own strategic marketing consulting business--The Maloney Group--to lead Bpeace full-time. Executives among her colleagues and clients followed her into this pioneering initiative as both Bpeace members and donors.

In the for-profit world, Toni is best known as a marketing strategist with a proven track record of helping business-to-business clients successfully reposition themselves, launch new products and increase their new business batting average. As president of The Maloney Group, Toni delivered strategic marketing advice to executives from leading companies including American Express, Booz & Company, Morgan Stanley, PricewaterhouseCoopers and United Airlines.

Toni is the architect of a unique planning methodology: Inside-Out Marketing® for which she holds the trademark. Prior to founding The Maloney Group in 1991, Toni held executive positions at several leading global firms including American Express, Ogilvy and McCann-Erickson.

She is a graduate of the NYU Stern School of Business. Toni has been quoted in publications including The New York Times, The Wall Street Journal, Washington Post, Business Week, New York Magazine and on CNN. She has been a guest speaker at the NYU Stern School of Business, The New School, Thunderbird School, Cedar Crest College, Penn State, the Clinton School for Public Service and the U.S. Department of State.

Toni received the Andrew Goodman Foundation Hidden Heroes Award in 2009.

For more information see: http://www.bpeace.org

DETAILS

Language: English

Year of Production: 2012

Length: 14:17

Country: United States

License:
Creative Commons License

Toni Maloney, CEO of Business Council for Peace, on Afghanistan's Education and Economy by bitLanders is licensed under a Creative Commons Attribution 3.0 License.


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