Product Placement
Can you think of the last time you watched a movie and didnt see a product placementthat is, a branded product displayed in the sc…
Browse all Bit-Free's Blog Posts
Advertising Ethics
In a modern capitalist society, ads are ubiquitous; criticisms of advertising are nearly as common. Some ethical criticisms concer…
Impact of Ads on Society
Besides concerns about how ads affect individuals, critics have raised ethical issues about how advertising affects society. For e…
Sex and Violence in Ads
Some people object to ads that encourage sex, gambling, smoking, the consumption of alcohol, and other vices. Even people who are …
Admazines
Advertising clutter is a problem in most media, and magazines are no exception. The average consumer magazine has ads on nearly ha…
Database Marketers Cross Over Industries
Many marketers subscribe to the notion that ones current customers are also ones best potential customers. Now more and more compa…
Naming Stadiums
There was a time when stadiums and arenas were named after their sports teams and/or cities. There were the Boston Gardens in Bost…
Naming Stadiums
There was a time when stadiums and arenas were named after their sports teams and/or cities. There were the Boston Gardens in Bost…
The Nature of Communication
Communication has been variously defined as the passing of information, the exchange of ideas, or the process of establishing a co…
Message of an Ad
The encoding process leads to development of a message that contains the information or meaning the source hopes to convey. The me…
