No matter how many degrees in marketing you have, they are all useless when it comes to selling a product in Pakistan. Throw all your marketing knowledge and burn your degree even if it is from Harvard Business School and embrace the roadside marketing techniques in Pakistan.

Here is a complete guide to marketing in Pakistan.

Rule Number 1: Think out of the box and come up with an outstanding idea

Like the idea of a “rent-a-donkey”

Or Rent-a-fan…

or even rent a bride and groom…

Marketing Rule Number 2: If you have a shop, give it a creative name…

Or something even more creative…

Or this…

Or even this…

Marketing Rule Number 3: If it’s a stall, make sure it stands out and catches everyone’s attention

Like this Love Qulfi

 

Or this bechain group…

 

Marketing Rule Number 4: Make sure you are the jack of all trades… like this hair salon that specializes in circumcisions as well.

Or this stall that sells farm eggs as well as easy load and mobile cards

Marketing Rule Number 5: Use cheap marketing gimmicks to lure people in

Marketing Rule Number 6: Use some poetry to catch everyone’s attention like this paan wala

Or like this chai wala

Marketing Rule Number 7: Forget simplicity, give attention grabbing names to your products… like this twitter supari

And this Imran Khan chooran

 

Or the Rado Guthka

Marketing Rule Number 8: Use Bollywood inspiration wherever possible… like this Don Drink

 

Or this Dabang Snooker Club

Or this clinic endorsed by Shahrukh Khan

Marketing Rule Number 9: When giving ads in newspapers make sure it’s something like this Jahzeb Cloth House’s Eid Sale…

Marketing Rule Number 10: When designing billboards, make sure you nail it perfectly like these guys

Or this shop selling office furniture