The Blonde Salad blogger Chiara Ferragni was recently named as the only fashion blogger in Forbes 2015 ‘30 Under 30’ list in art and style. Her blog, which she started in 2009, has garnered millions of followers and led to fashion collaborations with major brands such as Steve Madden, with 27-year-old Italian Ferragni reported to have made $8 million last year.

Popularity is a commodity everyone wants to invest in with bloggers increasingly papped at red carpet events and even starring in TV commercials.

While they might not be in the same league as Ferragni just yet, Dubai has its own little army of fashion bloggers around town, posting about what’s hip on the high street to designer dresses, dapper togs and savvy streetwear. Here are a few worth checking out…

MR LEVIER
Blogger: Isaac Jon Ode
Age: 24
From: USA
Blogging since: 2012
Blogging at: levierconcepts.com

Hailing from Florida, the mysterious Mr Levier has a bit of a Tricky or Labyrinth thing going on. Without questions stylish himself, his blog is clean and minimal, with quite a lot of black and white imagery and spacious fonts, so the site itself has an aesthetic appeal that may attract design types in its own right.

If variety is your thing then this site is entertaining and worth a check-in, while Isaac’s Instagram is on-point, presenting his lifestyle as one big party with the gang.

“When I started blogging my goal was mainly to bridge the gap between western and Middle Eastern cultures,” says Isaac. “I wanted people here who were interested in urban culture to be able to have a source they could relate to.

“The key theme for my blog is visuals,” he adds. “I want people to feel they are part of each post, I want them to feel drawn especially to my outfits because visuals give them a prime view of how I see things.

“My ideal reader is anyone who’s interested in arts, lifestyle, music or fashion, and I try to make sure there is something for everyone to relate to no matter how old or how else they are.”