Faces of NYFW ~ Social Media Campaign Success Story

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We had the opportunity to sit down in our studio for a quick conversation with Marius Troy the founder of Ben Trovato, and also the creator of the 2012 New York Fashion Week social media campaign sensation, Faces of New York Fashion Week (#FONYFW). 

Marius talks about Ben Trovato a leading online publication "dedicated to discovering and showcasing the works of some of the most promising talents in fashion film and photography in the world." Marius has built an incredible network of contributing artists who submit their work in the hopes of passing the strict guidelines for publication on the site. If that is the case the artist can enjoy the benefit of reaching a large audience of eager fans.

We also get to hear Marius' take on his wildly successful project #FONYFW. Billed as "The Ultimate Online Experience", and "The Heartbeat" of New York Fashion Week. The level of engagement that #FONYFW received from celebrities like Victoria Beckham, professional and amateur photographers in exclusive locations behind the scenes, in the front row, or in the streets was unrivaled. The curation of the content  into a clean and unique site was embraced by fashion fanatics who were able to catch all the visual action in one spot.

We want to thank Marius for stopping by and cannot wait to see where he runs with this project next season.

About the author


Models WebTV is a film, photography and blog distribution platform whose mission it is to support and promote the work of content creators to an engaged audience of fans and colleagues around the world. MWTV believes 100% in the concept of #SocialMediaThatPays to support the ongoing work of it’s content…

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