Ferrari: A Company that "builds to last"

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Ferrari: A Company that "builds to last"

 

Ferrari in my opinion is a company that right from the beginning was "build to last"(1), it was built to be the best in Europe. It's founder Enzo Ferrari was driven to develop the best (fastest) sports car possible not the most profitable. He was a clock builder, not a time teller so he developed traditions, he always wanted to be in the leading edge of automotive development; being a pioneer. That is why "so much of what Ferrari established and where it was begun continues"(2) today in Modena, Italy. He developed an internal drive that is crucial for company's success throughout the test of time and competition from other companies. Like all the visionary companies that I know, Ferrari also had it's problems but Luca Cordero Di Montezemolo"the man who saved Ferrari"(3) and this internal drive played an intense role in the transformation and the reconstruction of this once deeply troubled auto maker in to a European visionary company. Ferrari in my opinion has changed the Italian economy forever. They were the ones that stimulated all the automotive competition we have today in Italy, and they are the reason the Italians today are known for their beoutiful automobiles.

 

It all began in Europe, more precisely in Modena, Italy where Enzo Ferrari embarked on his lifelong passion in 1947. He was a racing pioneer, he engineered his cars with a "single objective in mind: speed,"(4) to build the fastest car possible in Europe. This in part is what distinguishes Ferrari a part from all the other automakers around Europe. For Enzo Ferrari it was a passion, he was driven by his passion to build the best racing car possible. In contrast the competition at the time was driven by profits. That is what sets Ferrari apart from all the other specialist automakers in Europe. In his time, the Italian company has raced against the likes of Jaguar, Lotus, Aston Martin, Vanwall, McLaren, Mercedes-Benz and Benetton, but their involvement on the track in the last 50 years has been short-lived compared to Ferrari's. Ferrari is still today the best in the Industry of sport car racing; they dominate the Formula 1 car racing for the past 50 years. This has really stimulated the Italian economy. Formula 1 is known to be one of the sports that raises the most capital, from advertising to ticket sales I fell that Ferrari is really helping the country's economy. Also I need to bring up the point that a lot of the research and development introduced in the racecars has helped the domestic market also. For example, ABS and Traction Control.

 

 

1. Speeding Through Life

(Serial-Designs.com) Soon after, Romeo decided that Ferrari should become the head of the racing division. ... He insisted on using parts of the highest quality to build his automobiles. ... Then, in 1964, Ferrari decided to see just how well his company would fare on the open market. ... He would sell them his company for $18 Million. ... In 1969, Ferrari found an auto-manufacturer who was willing to invest in his company. ...

 

 

2. Major Companies for Ford Motor Company

It consists of eight major companies that can be separated into three categories based on their origins. ... In this essay, I have researched these eight companies and found that the reason for the Ford Motor Companies success lies within the fact that they have all the consumer groups covered. ... One of the most popular cars that Ford produces is the Mustang, it's got a legacy in America that is backed up by the thousands of people who purchase it ever year, most of which are males that have been blessed with money at an early age. ... At last we come to the third group. ... 

 

 

3. Thge Humble Beginning of Microsoft Company

In fact, the Sherman Antitrust Act states that it is only prohibited for a company to control the supply and demand of products, in order to increase the prices of their own goods. ... It is estimated that 90% of PCs (personal computers) have, or once had, Microsoft Windows installed on it (monopoly 1). ... Microsoft has just been trying to make the most efficient products for the consumer, and it has succeeded in that. ... When a company joins with two other companies in producing a product, and splitting the profit, the question of monopolizing an industry should be eliminated

 

 

4. Racing Accidents

He sped off the street in his new stolen Ferrari Modena. ... That was at his prime, but now he can't get lower than 50 seconds. ... He was going around 110 in a Dodge Viper that he boosted. ... Once the cops noticed that he had gained conscious; they came in and got him to take his mug shot. ... Zeik was to stay there for 20 years for all the crime that he had done in the past years. ...

 

 



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