www.businessdictionary.com www.honda.com.pk www.scribd.com/ www.allbookez.com world.honda.com 1">atlashonda.com.pk/atlas-group/the-atlas-way/">1. Introduction
www.businessdictionary.com www.honda.com.pk www.scribd.com/ www.allbookez.com world.honda.com 1">atlashonda.com.pk/atlas-group/the-atlas-way/">1.1. History Soichiro Honda is the founder of Honda. He built his own Honda Technical Research Institute in Hamamatsu, Japan. He then engineered his first motorcycle, the Honda Cub. This marked the beginning of Honda Motor Company, who would grow a short time later to be the world’s largest manufacturer of motorcycles by 1964. 1.2. What is Honda? Honda is an entity that realizes the dreams of individuals and spreads joy to people. Honda’s philosophy, unique corporate culture, pursuit of challenges that fulfill individuals’ dreams and variety of products and activities born of challenges are the foundation of the Honda brand. 1.3. Honda’s Goal in Branding To create a brand that is supported by people’s expectations and appreciation. 1.4. Global Brand Slogan The power born of a dream is a creative force, capable of producing revolutionary ideas. Honda encourages all is associates to pursue their dreams. That is why we say we are a company built on dreams. In the new century, the power of Honda’s dreams will continue to lead new insights and technologies in automobiles, motorcycles, power products, parts and other fields of mobility that are just beginning to be imagined. Dreams are the very essence of Honda. The dreams of our associates, customers, and supporters make Honda what it is today. So the slogan of Honda is: “The Power of Dreams” 1.5. Honda Atlas Motors Pakistan Honda Atlas Motors Pakistan Limited is a joint venture between Honda Motor Company Limited Japan, and the Group of Companies, Pakistan. The company was incorporated on November, 1992 and joint venture agreement was signed on August, 1993. The ground breaking ceremony was held on April 17, 1993 and within a record time of 11 months, construction and erection of machinery was completed. The first car rolled off the assembly line on May 26, 1994. Official inauguration was done by President of Pakistan, Sardar Farooq Ahmad Khan Leghari. Mr.Kawamoto, President of Honda Motor Company Limited Japan was also present to grace the occasion. The company is listed on Karachi, Lahore and Islamabad Stock Exchanges. Since the commencement of production in 1994, the company has produced and sold more than 200,000 cars till July 12, 2012.
www.businessdictionary.com www.honda.com.pk www.scribd.com/ www.allbookez.com world.honda.com ">atlashonda.com.pk/atlas-group/the-atlas-way/"> 2. Honda Mission Statement of Objective “We see the world not as it is, but as it could be.” We see the world through the eyes of dreamers because we are company founded by a dreamer. And we are a company built on dreams. We see the pursuit of impossible dreams as an empowering force, capable of producing revolutionary ideas. Dreams inspire us to create innovative products that enhance human mobility and benefit society. Honda encourages all of its associates to pursue their dreams. And it's our mission to share these dreams with others and to make them a reality. We see "The Power of Dreams" as a way of thinking that guides us and pushes us forward. The strength of our company comes from this philosophy — which is based on the visionary principles of our founder, Soichiro Honda. We see things from a global perspective, always striving to create and produce products of the highest quality at a reasonable price for worldwide customer satisfaction. The power of Honda's dreams will continue to lead to new insights and technologies in automobiles, motorcycles, power products, parts another fields of mobility. We see it as our responsibility to serve humanity through our global commitments to helping protect the environment and enhancing safety in a mobile society. In every endeavor we pursue, we strive to be a company that people all over the world want to exist. We see a bright future fueled by the Power of Dreams. 2.1. Company Principle of Honda: Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction. Create ideal working environment for continuous development of product and personnel. Provide adequate return to shareholders and fulfill corporate civic obligations.
www.businessdictionary.com www.honda.com.pk www.scribd.com/ www.allbookez.com world.honda.com ">atlashonda.com.pk/atlas-group/the-atlas-way/">3. Honda Vision Statement of Objective “To be the Market leader in the motorcycle industry, emerging as a global competitive center of production and exports.” “Striving to be a company that society wants to exist by sharing joys with people throughout the world creating products that maximize the joy of customers, with speed, affordability and low CO2” The company works on attaining Three Joys Policy that marks: The Joy of Buying The joy of buying is achieved through providing products and services that exceed the needs and expectations of each customer. The Joy of Selling The joy of selling occurs when those who are engaged in selling and servicing Honda products develop relationships with a customer based on mutual trust. Through this relationship, Honda associates, dealers and distributors experience pride and joy in satisfying the customer and in representing Honda to the customer. The Joy of Creating The joy of creating occurs when Honda associates and suppliers involved in the design, development, engineering and manufacturing of Honda products recognize a sense of joy in our customers and dealers. The joy of creating occurs when quality products exceed expectations and we experience pride in a job well done. 3.1. Company Policies • Proceed always with ambition and youthfulness. • Respect sound theory, develop fresh ideas, and make the most effective use of time. • Enjoy your work and encourage open communications. • Strive constantly for a harmonious flow of work. • Be ever mindful of the value of research and endeavor.
