You’ve probably heard plenty of supporters who champion shorter posts, meaning posts that are around 200 words. This is perfectly acceptable if your blog has been created to sell a product of service. This is effective because you’re getting directly to the point with your call to action (CTA). If you want visitors to subscribe to a newsletter or email subscription, for example, keep it short and sweet. People have the tendency to have short attention spans and you don’t want them to forget the real reason why brought them to your blog.