FC Barcelona is the first club in the world to open its doors to the movement
The #empty event that took place at the stadium is the first in all of Spain .
The Camp Nou opened only for a small group of people. This is the dream of many Barcelona fans that came true Wednesday for an exclusive group of nearly 20 Instagrammers. The #empty InstaMeet movement event held at the Club’s facilities is the first ever in Spain, while Barça became the first club in the world to open its doors to an event such as this.
The purpose of this encounter is to give Instagram users the chance to take and publish unique photos in and around the stadium offering different perspectives in an environment free of any outside influence, giving the snapshots a highly exclusive nature.
Instagram users enjoyed total access to Camp Nou: Luxury boxes, the tunnel leading to the dressing rooms, the coaches’ area, the playing surface and the FCB Museum. What began as a typical tour became a true surprise. They were able to test their photographic creativity with the Club’s last Champions League trophy and one of Leo Messi’s four FIFA Ballon d'Or awards.
Excitement and creativity
David Cuena, the organizer of this #empty event and community manager of Instagram Spain and Latin America, appreciated the excellent opportunity given Instagram. "Camp Nou is a place that is always crowded. Having it just for us is great for the Instagram community because it can make for some truly unique photographs focused on detail and other things that normally go unnoticed," he said.
He also praised the excitement of the event. "Many of those participating were fans whose legs trembled when they saw two trophies as valuable as that of the Champions League and Messi’s FIFA Ballon d’Or. It was a real thrill and it's great that their passions can be lived through their mobile phones," Cuena concluded.
Some of the participants, along with David Cuena, felt great mixing their passion for Barça with photography. Instagrammer Sandra Blasco stressed the emotional component of Camp Nou. "The photographs perfectly reflect the thrill of the Club, of which there is plenty in our opinion." Finally, Instagram user Albert Muñoz praised Camp Nou as a unique space with "awesome architectural dimensions that let you play around with photography.”