Telenor Fashion Pakistan Week: Who are the front runners?

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Telenor Fashion Pakistan Week (TFPW) begins tomorrow and is set to showcase the formal side of summer fashion.

After weeks of lawn launches, it will be a relief to see true fashion back at center stage.

The four-day event promises some intriguing collections as well as plenty of designers who will have to be at the top of their game to justify their inclusion. TFPW promises a huge variety of collections, ranging from raw minimalism to opulent formal wear.

Highlights to look forward to at TFPW 2015:

  • Zara Shahjahan: The whimsical collection combines handpainted florals, ethnic embroideries and tribal accents.

  • Deepak Perwani: The “La Dolce Vita” collection is vintage-inspired and is an ode to springtime romance. Perwani has used soft floral prints but expect the designer’s larger-than-life personality to shine through.

  • Sania Maskatiya: The collection is described as a tribute to the “unsung heroes of design” – the artisans and craftsmen in the workshop, who make it possible to put together a collection.

  • Amir Adnan: His Shah Zadeh collection is meant for what he calls “the Shah in every man”. If Adnan can give a tongue-in-cheek modern twist to that idea, this could be a fun collection.

  • Nida Azwer: Her collection, French Trellis, draws on the designers love of vintage and classical design elements and features fusion silhouettes and experimenting with laser cutting.

  • HSY: His Hi-Octane collection promises the “ultimate power suiting, tailored to perfection.”

Schedule for TFPW 2015. —Publicity photo.
Schedule for TFPW 2015. —Publicity photo.

What’s clear is that a large number of designers have their eye on the summer formals market, perhaps because of Eid falling in June. Many are showing embroidered formal collections in silk, chiffon, net and organza. While their rampwear will generally tend to be fusionwear, these may be lines that the designers can adapt to the lucrative Eid and summer wedding markets.

Another trend already emerging is one for bright colours. While summery pastels are a mainstay of tropical summer, many designers are choosing add vibrant oranges, pinks and greens to their palette.

In terms of silhouettes, expect plenty of cigarette pants, capes and tunics as well as wide-legged trousers and the odd gown or two. Fashion Pakistan Week always tends to feature plenty of fusion wear and this year looks to be no different.

From formals to menswear, check out our ultimate guide to the upcoming collections at TFPW.



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