Despite this, "Double Double" helps the readers to understand how things such as the use of vehicles and desire for food alternatives outside of the home provided fertile ground for both drive-through and restaurant-style start-ups.

Hunter chronicles the social and political situations have caused change and also have been changed by the Tim Hortons business. He also describes how competition has forced management to consider how they can continue to satisfy their customers.

The critics have also been included in this book. For example, nutritionists have studied calorie counts of products being sold and have made Canadians aware of their contribution to the obesity problem that is increasing in this country.

"Double Double" offers a very comprehensive overview of how the media, military, political world as well as citizens from every area of Canada has viewed and contributed to the Tim Hortons story.

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