Rachael Perriello on Animal Planet - Cupcake Digital Partnership
Rachael Perriello has over five years of experience in licensing, brand management and creative
development in children’s entertainment. She has worked behind the scenes in the production and
marketing of the Emmy® Award-winning series, “Wow! Wow! Wubbzy!®” since the show’s inception.
She began her work at Mixed Media Group as a Licensing Assistant handling new licensees for
both “Wow! Wow! Wubbzy!”and lifestyle artist Sandra Magsamen while overseeing general office
management, accounting and sales analysis. During her time with the company, Rachael gained
intimate knowledge of the brands she represented and was eventually promoted to Licensing Director,
taking on a broader role in the growth of business related to the Wubbzy series.
As Creative Producer at Cupcake Digital, Rachael uses her vast knowledge of the children’s
entertainment industry every day to produce deluxe storybook apps and games based on properties
including Wow! Wow! Wubbzy!. Rachael’s capabilities range from storyboarding, page layouts, and
activity concepts for a range of digital platforms and properties to developing strategies for new
business opportunities. She oversees concept creation, asset delivery and approvals for all properties,
and contributes to the marketing and promotion of all apps.
Ms. Perriello earned her Bachelor of Arts Degree in Communications and Sociology at Suffolk
University in Boston, MA. She began her career as an Executive Assistant to the President at
Northwestern Benefit Associates before moving to New York City. She takes great pride in her
volunteer work for Food Bank for New York City and Free Arts NYC and uses her professional skills
such as digital marketing and social media promotion to support both organizations.