Blog: Share of Global Ad Spend by Medium

Posted on 01 April 2015 at 23:20

The projected to television's share of global ad spend is expected to dip slightly over the next few years. Mobile Internet will rise and gain more shares.

39.4% Television

18.8% Desktop internet

15.0% Newspapers

7.3% Magazines

6.8% Outdoor

6.8% Radio

5.3% Mobile internet

0.5% Cinema

37.3% Television

18.7% Desktop internet

12.7% Mobile internet

12.0% Newspapers

6.6% Outdoor

6.3% Radio

5.9% Magazines

0.5% Cinema

Source: ZenithOptimedia