5 Tips to help plan your 2015 Social Strategy

1. Make social a pillar of your distribution strategy

- identify key social influencers

- set social engagement targets

2. Package your content for social

- Get your content's 'social lede' right

3. Don't focus on 'going viral'

- It's more effective to try and get each story shared

4. Turn new readers into subscribers

- Remind them to follow and like

5. Watch new trends, and experiment!