WHY SHOULD YOU CARE ABOUT GRAPHIC DESIGN?

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 When most people hear the words graphic designer or graphic design, they usually think, “oh, it’s some person who draws things for advertisements and stuff like that; to make them look pretty.” What we often don’t realize is how valuable graphic design is in our society and how often we interact with it.

If you don’t believe me, just take a look around from where you’re sitting. The computer you’re using represents graphic design; so does your mouse, coffee cup, water bottle, cell phone, chair, pen, clothing…basically any product or service you’ve ever used, incorporates graphic design.

Yes, great graphic design is vital for the world of advertising otherwise every advertisement would look like a Dr. Zizmor Subway Ad (woah, I just got chills down my spine). But it is so much more. Graphic designers bring creativity and breathe life into the world like no other.  

(Above Picture: Can you imagine if every product looked like this?)

One of the greatest and most viral videos of this year is the Dove “Real Beauty Sketches” campaign that brought millions upon millions of views showing how we view ourselves vs. the way others view us (brilliant!). We often forget that the colorful world we live in today ultimately came from the minds of art directors, graphic designers and artists.

So, let’s think of the opposite reality. Imagine a world without any form of graphic design, what would it look like?

What if everything were gray? What if our favorite cereal would be a big gray box, would you still find it as appealing? Maybe. What if creative book covers were nonexistent, would the world still read as many books? Possibly. 

Now I can’t be certain all hell would break loose if graphic design was nonexistent, but I can tell you that it would be utterly bland; similar to a 1984 Orwellian world full of gray, no color. All I’m trying to do is shed some light on the magnitude of graphic design in the modern world and give it the attention it rightfully deserves, even for a little while. 

Phto Credit: www.bestadsontv.com; realbeautysketches.dove.us; i.imgur.com; 



About the author

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Brooklyn-based Margaret Skowronska is a St. Francis College Communications and Business graduate with an intense curiosity that fuels her drive. She strongly follows the inspirational words of Norman V. Peale, “Change your thoughts and you change your world.”

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