Christmas Gifts for Wife
Women are said to be very complex and not easy to understand. And so it is said that it is difficult buying gifts for them that wi…
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Advertising and Alcohol
Despite intensive analysis, the association between advertising and youth alcohol consumption till recently was found to be weak, …
Seeds of Curiosity
Traffic is a key word to anv retailer. A shopping center that increases traffic will generally see an increase in sales or its sto…
“An Army of One” Campaign
During the first to middle Nineteen Nineties, the U.S. Army had very little bother attracting enough young men to enlist for milit…
Nike Targets Women
Perhaps no company in the world has been as successful in capitalizing on the fitness boom of the past few decades as Nike. Since …
Creativity in Advertising
For many students, as well as many advertising and marketing practitioners, the most interesting aspect of advertising is the crea…
Branding
Branding has become more important than ever to companies competing in todays marketplace. At a time when battered investors, cust…
Dot-com Advertising Fails to Inspire a New Creative Revolution
Im always hoping that one day some young man will come into my office and say, Your 96 rules for creating good ads are for the bir…
Media Companies Expand and Improve Their Services
Advertising costs are determined by how many people can be reached through the medium. In print media, such costs are based on cir…
Broadcast Media
The success of direct marketing in the broadcast industry has been truly remarkable; over 77 percent of the U.S. population report…
