First-time bloggers often chase the big spikes in traffic that come with a viral post or a big media mention. Then lightning finally strikes… and they come to realize that those surges in traffic are made up mostly of people who aren’t very engaged and who don’t stick around for very long.

Instead, follow David’s advice and focus on building a loyal following of regular readers. That’s the strategy that David has used to make WhyAmIUnhealthy hugely popular in just over a year.