“The currency of blogging is authenticity and trust.”
Most people think that the ‘currency’ of blogging is actual currency (money). They think, “I’ll give my readers authentic, valuable blog posts and they’ll give me money in return.”
Blogger Jason Calacanis has the real exchange: you write authentic, valuable blog posts and you’re readers give you back trust. Once you have an audience that trusts you, all sorts of things are possible (including making money).
