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Syeda Amera represents Pakistan at NYC fashion show

Model and entrepreneur Jessica Minh Anh marked her ninth history-making fashion show on Thursday when she transformed the iconic Hudson River into the world's newest catwalk and Pakistani designer Amera Syeda joined her in the phenomenon with a brand new collection at this floating runway fashion show in New York City.


The J Spring Fashion Show 2015 is model and entrepreneur Jessica Minh Anh's 9th history-making catwalk featuring a 100-metre floating catwalk on the Hudson River. The highly anticipated showcase is part of Minh Anh's series of history-making catwalks who is introducing a new fashion experience to the Big Apple.


Pakistani designer Syeda Amera brought to the illustrious catwalk an ultra-feminine collection, including glittering beads, sequined texture, mini dresses and transparency. Amera's designs in aqua and blue shades not only accentuated the body but also gave her a modern edge with dynamic patterns and transparency.


"The whole experience to be honoured by being selected to represent Pakistan till when the show ended with the press interviews was surreal. J Model Management had proved itself to be the most organised agency organising fashion shows with designers from all over the world. They had given a platform to designers to be recognised in almost 40 countries. The response was positive; the outfits were really appreciated by everyone be it the media, audience or Jessica Minh Anh herself," Amera said after the show. "The impact people had of Pakistan during the show was amazing and I felt privileged to be a part of this grand show where I made my country proud."


Amera was one of the three designers whose outfits were chosen from the show for the finale. She is the first Pakistani designer to showcase her collection in a show sharing the runway with designers from all over the world in terms of quality, creativity and professionalism.


Talking about the collection, Amera said, "This season the collection we showcased comprised ultra-feminine couture. The collection was inspired by the world of sea. The colours, the cuts even the embellishment was decided keeping in mind that the collection was to be showcased on a 100-metre floating runway on a giant glass boat. Delicate transparency flowy cuts to sensual mini dresses, the fabrics mainly used were premium quality net, silk and jersey. All these looks were spiced up through ultra sassy shades of aqua and blue. There was a whole range of fresh design touches and innovations that made this collection different from all previous ones."


Amera launched her label in 2008 including prêt, couture and bridal wear. Offering a range of different smart casuals, her main aim is to help women dress in a style that compliments their personality. Her use of feminine patterns and well-cut lines creates timeless designs. Although a relatively new face in the fashion world, Amera has made a name for herself through her unique and powerful designs. She also participated in Pakistan Fashion Week USA in 2014 in New York.


Commenting on Amera's collection, the force behind the show, Jessica, said: "Syeda Amera's designs embody the elegance of a woman while giving her that needed edge. I am attracted to the stunning shades of aqua and blue, beaded details, and dynamic patterns in her collection. I believe the world will fall in love with her."



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