Advertisement is , in the present day world , the most effective and recognised means of making people know about the products and goods of a company or companies. Unless people know about the products , goods will not sell on its own merit. Advertisement will serve that purpose of informing people of the quality , price and ability of goods or products concerned. Even effective advertisement will motivate people to buy goods of even lower quality .
So advertisement has got both persuasive and informative quality. Advertisements are of different forms of kinds . Though we many mistakenly think that advertisement is the modern phenomenon , advertisement has been going on from very
ancient time in the simple and easy way . But at present we depend more on media like television , radio , Internet, newspaper to advertise goods . But people are also using billboard , leaflet to advertise their goods . But to our wonder sometimes we see that people are very misguided by false advertisement. They became prey to pompus advertisement. So to get the best advertisement should have certain rules. It will help to advertise the product in the real sense.