Advertising is one of the most influential, attractive and therefore, most widely used media to grab customer’s attention. Success of advertisements is largely dependent on demographics of the target audience. Gender, being one of the prominent demographic variables; is the focal point here. Symbolic meanings connected with masculinity and femininity within a cultural setting is a crucial factor for advertising strategists who desire to persuade the males or females within a society (Alvesson and Billing, 1997).

In this time period, advertising has provoked the feeling within women that in order to gain acceptability in a society, having good looks is an absolute necessity. Women in media are promoted as commodities that help them in fulfilling their marketing and strategic goals. Their role is based on their physical attributes instead of their personality, character or other mental abilities.

In the present analysis we have divided the advertisements in three categories; male product ads and gender neutral ads. Attention is also given to female product ads to show how media portray female status. The focus is laid on the point that how females are being objectified, how stereotypes are strengthened in society through media and how gender roles are reinforced.