According to ZenithOptimedia, here is a projected of Global Ad Spend.
Contribution to global growth in ad spend by medium 2014-2017
| Medium | US$ million |
| Mobile internet | 47,539 |
| Television | 17,641 |
| Desktop internet | 14,097 |
| Outdoor | 3,610 |
| Radio | 2,048 |
| Cinema | 341 |
| Magazines | - 2,677 |
| Newspapers | - 6,187 |
