Further strengthening its fashion business, online marketplace Snapdeal.com today announced the acquisition of Exclusively.com (formerly Exclusively.in), the definitive online destination for premium and luxury fashion.
Under this partnership, Exclusively will complement Snapdeal’s existing ecosystem and will provide a consolidated offering for the luxury and lifestyle shopper, making it India’s first online luxury mall, the ecommerce major said in a press note.
Luxury and premium fashion brands from across the world can now open stores in Exclusively’s online luxury mall, which will continue to function as an independent site and all aspects of Exclusively’s online shopping experience will remain intact, with new collection and service augmentations in the pipeline. With its nationwide reach, Snapdeal will help Exclusively scale up and expand its current business and reach.
With more than 70 per cent consumers wanting to shop for luxury products in India rather than abroad, Snapdeal has targeted $2 billion in GMV in the fashion category this year.
Luxury products and services is a $14 bn market in India and it is growing at 30 per cent YoY, according to a recent KPMG-ASSOCHAM report.
Commenting on this acquisition, Kunal Bahl, co-Founder & CEO, Snapdeal.com said, “Snapdeal has always operated ahead of the curve in the e-commerce space, especially when it comes to category leadership. We have witnessed a surge in the demand from consumers across the country for premium and luxury products, however, given that access to luxury brands is severely limited in our country, we have brought Exclusively into our family to provide our 40 million+ users the access to widest range of aspirational, high end products and services.”
The first company to offer Indian designer-wear online, Exclusively retails hundreds of India’s leading designers on its site, including Manish Malhotra, Tarun Tahiliani, Manish Arora, Anita Dongre, Rohit Bal, Gaurav Gupta, JJ Valaya, Ritu Kumar, Varun Bahl, Shivan & Narresh and Neeta Lulla, to name a few. Exclusively also powers e-commerce initiatives for Manish Malhotra, Tarun Tahiliani, Manish Arora, Gaurav Gupta, AM:PM and Rohit Bal.
Exclusively’s portfolio of partners also includes recently launched premium fashion MBO’s and retailers such as Angsutra, Bungalow 8, CMYK, Ekaya, En Inde, Le Mill, Neel Sutra and Studio Rudraksh.
In 2015, Exclusively plans to launch leading international luxury brands and designers on the site.
Speaking about the announcement, Sunjay Guleria and Mohini Boparai-Guleria, co-Founders of Exclusively said, “Exclusively has built and grown a cache of leading premium Indian designers, brands and boutiques. The partnership with Snapdeal comes at the right time. With increased awareness and growing disposable incomes, premium and luxury consumption in India is seeing a significant upward trend.”
“With the geographical limitations of the brick-and-mortar model, we strongly believe that the luxury and premium segments can only be grown by sharing access with the consumer,” they said.
