Social media is use for information and to establish work. Social media marketers have mission, vision, purpose. Tools needed for social media success:
Developing Engagement Standards
Abiding by your Engagement Standards
Organizing Accountability
Conducting Continuous Improvement
Remaining Transparent.
Avoiding these mistakes:
Setting unrealistic goals and mistake
Forgetting to consistently promote
Talking and never listening
Focussing on yourself rather than community
Updating as part of schedule
Engaging too little
Branding inconsistently across platform
Failing to establish a lead- generation strategy
Concentrating on too many social media sites
Getting too personal.