Social Media

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Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities andnetworksAndreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals.[2] These changes are the focus of the emerging field of technoself studies.

Source: wikipedia.com

 

 


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